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There’s a few reasons why I like Top Producer software over most other real estate contact relationship management programs.
1. They’ve been around since at least the 90’s. I’ve seen lots of companies come into the real estate space for CRM’s and they don’t last very long and agents are left hanging with an unsupported program. Top Producer has developed, grown and adapted over the years.
2. Fact of the matter is that I’m lazy and I don’t want to have to remember exactly what I’m supposed to do every day. If I just log in and follow the prompts to tell me what I’m supposed to do on any given day (and Top Producer Software) never forgets, then I get my work done every day in one third the time and I am able to increase my productivity and income.
3. Facebook integration has been critical. Other software allows you to post your listings. Who cares? No one on Facebook wants to see your listings posted every day. On the other hand, in Top Producer, when you’re interacting with a contact, you get to see what their latest Facebook or Twitter post was and now you know what to talk to them about.
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