God knows I’ve ready shelves and shelves full of self help, sales and marketing and other books.
Of all the books I’ve read there are only a few of them that stand out. And the one curently in the number one position is Expert Secrets by Russell Brunson.
He has a simple way of explaining even the most complicated things and when I read this I learned so much about the sales process and it changed everything about how I made sales.
Don’t get me wrong. I have had plenty of success in sales over the years but the content in this book cranked it up several notches as well as added a few other revenue streams to my business.
He does offer the book for free. Just pay for the cost of shipping. Why? Well, of course he’s selling something too. He sells his ClickFunnels platform. It too is a great tool for building out the sales process. Don’t worry about that though. Just get the book, read it from cover to cover, read it again and implement as you go.